Many find themselves thinking twice when it comes to search engine optimization tactics. However, SEO is quite wonderful if you do it right. The result is targeted traffic and satisfied users who find the exact information that they are looking for on the web.
To increase traffic to your brilliantly-crafted blog, you can focus on several factors, including content, target audience, optimization methods for speed on smart devices, and, most importantly, your choice of keywords. Thus, both keyword selection and SEO are the two must-haves in your marketing strategy.
Keywords – An important aspect of SEO is to include keywords in the headline, meta descriptions, and main content. It conveys information to the search engines about what your page is all about. However, you can’t go around splashing red paint all over your blog post. It would help if you were careful with the choice and position of these words. For this, you need to understand the kind of keywords to choose to show your users that your page has something of relevance to them. Here are the three most important types of keywords that you must use in your blog.
1. Long-tail Keywords – A long-tail keyword is a bunch of three or more related keywords that narrow search results. For example, a keyword such as “condos” will throw up anything from what is a condo to where you can find condos to condo prices, and so on. However, a search on “condos for sale Paris” will result in concrete results and focuses entirely on user intention. Thus, long-tail keywords emphases on generating quality traffic, in addition to ranking high on SERPs.
2. LSI Keywords – As the name suggests, LSI or Latent Semantic Indexing is about introducing semantically-related words into your content to enable search engines to evaluate the quality of your content and its relevance to the search word. For example, if your topic is “trains,” then related LSI keywords would include steam, electric, tracks, coaches, bullet, monorail, and so on. However, if your blog consists of words such as Thomas, toy factory, wooden rails, etc.… then search engines would understand that you are describing the carton, “Thomas & Friends.” Thus, LSI keywords give out the right signals to search engines regarding your blog’s content and quality.
3. Targeted Keywords – In the words of Adam Audette, Senior VP & Head of Global SEO at Merkle, “Today, it is not just about getting “traffic.” It is all about getting “targeted” and “relevant” traffic.” For this, you need to focus on the “targeted keywords,” which is easier to understand using this simple formula: Product Name + “Review” Keyword [or] Product Name + Location. For example, if you want information on electric toothbrushes, like most marketers, your search input would be “best electric toothbrushes.” Although this keyword would point you in the right direction, you will soon realize that it has high search volumes with very high competition. On the other hand, only a few marketers will target specific keywords such as “Oral-B Genius 9000 Review”. Yes, it will result in lesser search volumes, but it is very targeted and effective in generating traffic.
So, if you want to be on top of your game, then you must not only create premium content but also be liked by all. Search engines will only love you if it finds everyone else’s interest pointed at your webpage, and one of the most effective means to achieve this is to choose the right mix of keywords that will bring you targeted traffic.